Jo-Anne graduated from Goldsmiths College (University of London) with a BSc (Hons) in Social Anthropology. Her final dissertation 'Naked Ethnography: Ethnography in the Nude' was an ethnographic study of an East End Turkish bath that explored the contradictions of the ethnographic method. After graduating Jo-Anne joined Goldsmith's department of Anthropology as a researcher for ESRC and MRC funded the Innovative Health Technologies programme. During this time, she also completed an MSc in Science Communication at Imperial College London. Her dissertation 'Enchantments and Controversies in the Age of Post-Modernity: The Brian Image, the Media and the Artefact' explored the media’s understanding of neuroscience images. Jo-Anne then became a Research Fellow at the Bartlett School of Graduate Studies at University College London (UCL) on the VivaCity 2020 consortium funded by the EPSRC's Sustainable Urban Environments Programme (SUE). She co-ordinated and undertook the research on 'The Inclusive Design of Public Toilets in City Centres' examining public toilet provision in seven English cities.