Ariel Guersenzvaig, PhD, is a design and technology ethicist and a professor of design at ELISAVA, Barcelona School of Design and Engineering. He researches the ethical impact of machine intelligence on society, and the ethics of professional design activity. His work has been published in several edited scholarly volumes as well in journals such as ACM Interactions, AI&Society, Journal of Design Research, and IEEE Technology and Society Magazine. His book "The Goods of Design: Professional Ethics for Designers" (Rowman & Littlefield, 2021), was reviewed as "Essential" by Choice Magazine. He is a member of the Research Ethics Board at the University of Vic.